The biscuit market in India is experiencing rapid growth, driven by rising consumer demand, improved manufacturing capabilities, and a strong distribution network across urban and rural areas. For retailers, supermarkets, and distributors, partnering with the right wholesale biscuit suppliers is crucial to maintain stock consistency, earn higher margins, and meet the diverse taste preferences of Indian consumers.
In this comprehensive 2025 guide, we explore the best wholesale biscuit suppliers in India, current market trends, pricing insights, and how to choose the right manufacturer for your business.
Understanding India’s Wholesale Biscuit Market in 2025
India’s biscuit industry is one of the fastest-growing segments within FMCG, valued at billions and expanding steadily each year. In 2025, the industry continues to flourish due to:
- Rising demand for convenient, ready-to-eat snacks
- Growth in modern retail formats
- Expanding rural distribution networks
- Increased consumption of premium and health-based biscuits
- Strong online B2B wholesale marketplaces
Retailers today prefer suppliers who can deliver high-quality products, consistent stock availability, and competitive wholesale pricing to support growing customer demand.
Why Retailers Prefer Buying Biscuits in Bulk - Key Advantages
Buying biscuits in bulk directly from wholesalers or manufacturers benefits retailers in multiple ways:
- Higher Profit Margins – Bulk pricing reduces per-unit cost.
- Consistent Availability – Prevents stockouts, especially for top-selling SKUs.
- Wider Variety – Wholesalers offer multiple brands, sizes, and packaging types.
- Better Discounts & Offers – Festive deals, pan-India promotions, and trade schemes.
- Direct Access to Manufacturers – Ensures better quality and faster delivery.
Bulk procurement is ideal for supermarkets, Kirana stores, distributors, hotels, and institutional buyers.
Top Wholesale Biscuit Suppliers in India - Leading Brands & Manufacturers
India is home to several well-established biscuit manufacturers known for their taste, brand value, and extensive distribution networks. Here are the major wholesale biscuit suppliers:
- Parle Products Pvt. Ltd.
Famous for Parle-G, Monaco, KrackJack, and more.
Largest mass-market biscuit supplier in India.
- Britannia Industries Ltd.
Tiger, Good Day, Marie Gold, NutriChoice have a huge range across all price segments.
- ITC Sunfeast
Sunfeast Marie Light, Dark Fantasy, Bounce, Mom’s Magic popular among urban consumers.
- Anmol Industries
A strong wholesale player offering budget-friendly biscuits and cookies.
- Priya Gold (Surya Food & Agro Ltd.)
Known for Glucose V, Cream Biscuits, and Milk Snacks.
- Cremica
Premium bakery biscuits and FMCG supplies preferred by HORECA buyers.
- Patanjali Biscuits
Growing demand for whole wheat and Ayurveda-backed variants.
These brands have networks that span across all Indian states, making procurement easy for retailers and distributors.
Emerging Biscuit Brands Offering Affordable Wholesale Rates
In addition to big brands, several MSME and regional manufacturers are offering competitive wholesale pricing. These brands are ideal for:
- Budget-conscious customers
- Private-label retailers
- Tier 2 & Tier 3 markets
- Distributors seeking higher margins
Popular emerging brands include:
- Bisk Farm
- Sobisco
- Dukes Biscuits
- Nezone Biscuits
- Rose Biscuits
- Local private-label bakery manufacturers
Their offerings often include cream biscuits, glucose biscuits, bakery cookies, and value packs perfect for general trade markets.
Popular Biscuit Varieties Available in Wholesale Across India
India’s wholesale biscuit selections continue to expand, including:
- Glucose Biscuits – Parle-G, Anmol, Priya Gold
- Cream Biscuits – Sunfeast Bounce, Dukes, Bisk Farm
- Cookies – Good Day, Mom’s Magic, Dark Fantasy variants
- Digestive Biscuits – Britannia NutriChoice
- Salted Crackers – Monaco, 50-50
- Premium Cookies – Bakery-style, choco-chip, butter cookies
- Health Biscuits – Multigrain, oat-based, sugar-free biscuits
Retailers can stock a mix of premium and budget-friendly variants to attract a diverse customer base.
Key Factors to Evaluate Before Choosing a Wholesale Supplier
Take consider the following elements prior to collaborating with a supplier:
- Product Quality & Freshness
Biscuit freshness directly impacts customer satisfaction.
- Pricing & Discount Structure
Check trade margins, bulk deals, and shelf-life offers.
- Distribution Network
Ensure the supplier delivers reliably in your region.
- Shelf Life & Packaging
Strong packaging ensures longer shelf life ideal for retailers and distributors.
- Certifications & Compliance
- FSSAI certification
- ISO standards
- Proper labeling and hygiene standards
- Variety of Products
A supplier offering multiple categories provides better business flexibility.
Wholesale Biscuit Price Trends to Watch in 2025
Several factors will influence wholesale biscuit pricing in 2025:
- Rising wheat and sugar prices
- Increased packaging cost
- Transportation and logistics expenses
- Seasonal demand variations
- GST compliance and manufacturer-led price changes
Retailers and distributors can expect slight price fluctuations, especially during festivals or fuel-price changes.
Regional Wholesale Biscuit Distributors Across Major Indian Cities
Major Indian cities have strong wholesale biscuit markets, such as:
- Delhi NCR – Sadar Bazaar, Karol Bagh distributors
- Mumbai – Crawford Market, Vashi APMC
- Kolkata – Burrabazar wholesale biscuit hub
- Chennai – Parrys Corner wholesale traders
- Bengaluru – KR Market suppliers
- Hyderabad – Begum Bazaar wholesalers
These markets offer both FMCG brand biscuits and regional alternatives.
Certifications and Quality Standards Every Buyer Should Check
Always ensure your vendor complies with hygiene and government standards:
- FSSAI License
- ISO 9001, ISO 22000
- Proper Manufacturing Date & Batch Codes
- Leak-Proof & Air-Tight Packaging
- Compliance with Indian Food Safety Standards
Retailers should also request product samples before bulk purchases.
How Retailers & Distributors Can Partner With Reliable Biscuit Suppliers
To build a strong business relationship with a biscuit manufacturer or wholesaler:
- Step 1: Request Product Catalog & Pricing Details
Compare SKUs, MRPs, wholesale rates, and shelf life.
- Step 2: Order Samples
Never buy in large quantities without testing product freshness and packaging.
- Step 3: Negotiate Rates & Delivery Cycles
Better terms give better profit margins.
- Step 4: Set Up a Long-Term Supply Contract
This ensures continuous availability and predictable pricing for your business.
- Step 5: Use Online B2B Marketplaces When Needed
Platforms like Viatrademart, IndiaMART, Jumbotail, and TradeIndia offer easy access to verified wholesale biscuit suppliers.
Conclusion
The Indian biscuit market is evolving rapidly, and 2025 presents excellent opportunities for retailers and distributors to expand their product range. By partnering with the right wholesale biscuit suppliers whether premium brands or regional manufacturers you can boost margins, meet consumer expectations, and ensure steady business growth.
